Athletic Department Solutions
Comprehensive course material and merchandise solutions that support student-athletes, enhance team branding, and provide fans with high-quality, school-spirited gear.

Athletic Departments
We’ll work with you to grow your brand, serve your student-athletes, and deliver a top-tier gameday experience for your fans.


Your Fans
Let’s get your fans gameday-ready with quality products, Team Gear, and unique experiences for your biggest supporters.
Your Athletes
Streamline the course materials process for your student-athletes with custom billing, delivery, and material management processes.

Fan Shops & Team Stores
We support our teams and go where the fans are.
Year-round online and in-store retail solutions offering officially licensed apparel and gear for students, alumni, and fans.
On-site game day retail locations providing fans with exclusive merchandise, apparel, and accessories to showcase their school pride.
Flexible, mobile storefronts for special events, tournaments, and campus celebrations, bringing school spirit directly to the fans.
Ready to see what a StudentFIRST bookstore can do for your campus?
